The Soil of Purposeful, Powerful, and Profitable Coaching Businesses
A warm welcome to the Deeply Rooted Ecosystem

We help certified coaches focus on the joy and impact of coaching by pruning the complexity of business development.
Through the Deeply Rooted Business Model™, we cultivate the sustainable infrastructure and relational ecosystems that make profit and impact a natural byproduct—ensuring your business feels as aligned as the coaching you deliver.
No cost, no commitment.

You are not just a coach; you are a steward of a more equitable future.
Highly aware, deeply ethical, and globally minded, you’ve spent years transforming yourself, people and organizations.
Despite your massive purpose, you may not have the business infrastructure and systems required to hold and sustain the full scope of your work. Right now, your coaching business feels like a “fragile vine” rather than a “sturdy tree“.
And now, you find yourself…
- The Fragmentation: Offering workshops, speaking, coaching and more, but have no system in place to hold everything together.
- The Tension: Following business models designed for performance and hustle, rather than relationships and seasons.
- The Erosion: Relying on networks that are being left behind by a digital-first world.
Whether you’re worried about when the next client will come or tired of trading time for money, the answer isn’t more effort—it’s more alignment.

Introducing The Deeply Rooted Business Model™
A business model as natural as your coaching
We move beyond the conventional business paradigm—rigid silos, rapid scaling and growth at all costs—to embrace a model that is more natural. By taking inspiration from the organic growth of a tree, this approach is fundamentally interconnected, cyclical, and regenerative.
Instead of running “engine-like systems” to generate leads, we “cultivate an ecosystem” through relationships and reciprocity. We focus on enriching the soil and deepening the roots, knowing that healthy, aligned growth will naturally produce fruits as a byproduct.

Whether you’re planting seeds or multiplying fruits,
there’s a place for you to root here.
The Garden
Our shared soil for ethical & sustainable growth.
A free global community for and by coaches to learn and grow business together. Join monthly collaborative sessions and seasonal strategy workshops with impact-driven peers from across cultures & contexts.
~Ideal for both new and seasoned coaches~


The Budding Acorns
Planting your first seeds.
A structured journey to landing your first signature program—the natural way. Using the Deeply Rooted Business Model™, you’ll move through a self-paced program and receive hands-on coaching to challenge you and keep you accountable as you establish a strong and sustainable foundation.
~Ideal for new coaches~
The Mighty Oaks
Bearing fruit in every season.
A deep and dynamic strategic business partnership to ground your vision, align your execution, and unify your operations with the Deeply Rooted Business Model™. Together, we cultivate opportunities that provide steady income and deep impact, season after season.
~Ideal for seasoned coaches~


The Forest
Multiplying your impact.
An invite-only, in-person business accelerator for coaches scaling their ecosystems. Through the lens of the Deeply Rooted Business Model™, we expand your reach alongside global peers while immersed in nature, weaving in coaching and leadership mastery to ensure your growth remains as healthy as it is expansive.
~Ideal for seasoned coaches~

If we keep doing what’s been done,
we’ll keep getting what’s been gotten.

This is the kind of soil we plant in...
- We do it by faith, not by might.
- We strive for excellence, not perfection
- We act as stewards, not owners
- We are in the system, but not shaped by it.

Meet the Steward

Hello there, friend! Depending on where in the world we meet, you might know me as Trish or Patri. Officially, it’s Patricia—which means ‘noble’ in Latin. I don’t come from royalty, but I belong to the kingdom of heaven.
I’m a Filipina-Spanish entrepreneur turned coach—not the other way around. Home is anywhere in nature, but I’ve lived in the Philippines, New Zealand, Dubai, Thailand, Spain and next up: Indonesia.
I have no corporate background & no MBA. For me, business was simply a way of life and an experimental field. For 15+ years, I’ve built & grown diverse ecosystems:
2009: Joined my family’s business (and realized I craved my own path)
2012: Co-founded a used car trading shop
2015: Founded an organic skincare brand
2017: Grew functional gyms
2019: Launched a sustainable travel agency
In 2020, I finally found my heart’s home in coaching. Clients say they love my vibrant presence, execution energy & old soul.
I spend my personal time powerlifting, being in nature with my husband, thrifting with my daughter, and hosting community meet-ups around the world.
For me, business is a sacred means for becoming, belonging, and giving.

Want a thriving business as natural as your coaching?
Let's talk!
Whether you’re planting seeds or preparing to multiply your fruits, this free 60-minute Audit will help you gain clarity on where you are now and what your next best step could be.
This is not a sales call. It’s a door into the Deeply Rooted Ecosystem, if and when you’re ready.
The Business of Coaching
The Deeply Rooted Podcast
What does it take to be a masterful coach and have a thriving business in an AI-first world?
Each week, we strip away the professional masks to engage in unscripted conversations about the real-world business of coaching—from ethics to money, impact and beyond.
Join us as we explore the deep end of…
