The Strategic Business Partner
for high-impact coaches
Depending on where in the world we meet, you might know me as Trish or Patri. Officially it’s Patricia, which means ‘noble’ in Latin. While I don’t come from royalty, integrity has always been a way of life.
I am an entrepreneur turned coach—not the other way around. I help certified coaches return to the joy and impact of their craft by pruning the complexity of business development.
Through the Deeply Rooted Coaching Business Model™—a comprehensive framework that mirrors the organic, interconnected, and regenerative cycles of nature—I help you achieve financial steadiness and operational peace. Together, we build the structures, systems, and strategies that are as powerful as your coaching.
My role as your strategic business partner goes beyond being a coach or mentor, although that’s my favorite part. My greatest strength lies in turning visions into results—again and again, under changing conditions. I bring a potent mix of high-level strategy and hands-on execution to our partnership.
Whether you are starting your coaching business or scaling to your next level of growth, we will cultivate a business that provides both impact and income, purpose and profit, meaning and money.
The Experimental Field: 15+ Years of Entrepreneurship
I don’t carry a fancy corporate title or an MBA. For me, business has always been a way of life and a field for experimentation. Before finding my calling in coaching in 2020, I spent over a decade growing diverse ecosystems.
Entrepreneurship taught me invaluable lessons in money, relationships, inner development, leadership, and making a real difference in the world—far more than any textbook or course could.
2009: Joined my family’s business and realized I craved a legacy of my own.
2012: Co-founded a used car trading shop (pioneering the “circular economy” before it was a buzzword).
2015: Founded an organic skincare brand born from my personal struggle with acne.
2017: Scaled functional gyms, where I discovered my unique leadership style.
2019: Launched a sustainable travel agency, combining my passion for culture and impact.
Some of these ventures thrived financially; others did not at all. Looking back, I realized my driving force was not just the money.
It was—and still is—a deep commitment to make business as a sacred means for becoming, belonging, and giving.
The Transformational Field: 5+ Years of Coaching
In 2020, I found coaching, or shall I say coaching found me. It was a truly “right place, right time” moment, especially as I was seeking an online business venture.
I initially started as a holistic health coach for women leaders. This seemed the most logical path, leveraging my gym business background and addressing the growing focus on health heightened by the pandemic at the time.
In parallel, a significant portion of my time was spent immersed in the global coaching community, where a consistent theme emerged. Whenever business strategy was discussed, the question I always heard was, “Trish, how do you get clients?” My response was always, “Here’s my system, try it.”
The look on their faces validated a widespread, unspoken truth in the coaching field. Business was not taught in coaching schools—maybe theoretically, but not practically.
As a result, many brilliant, qualified, and kind coaches lack the essential business acumen and support to truly thrive. Approximately 80% to 85% of coaching businesses fail within the first two to three years, a rate higher than many other industries. That alarming data was the seed for the Deeply Rooted Ecosystem.
It shifted my mission permanently toward helping coaches build businesses that are as sustainable as they are impactful.
The Cultural Field: 6 Countries, 4 Continents
As a Filipina-Spanish citizen, my life has been one of constant movement. I have traveled to countless countries and resided in 6 across 4 continents: the Philippines, New Zealand, Dubai, Thailand, Spain, and next up, Indonesia. I don’t know if, when, or where I’ll finally settle down; I simply follow God’s plan.
Despite the big moves, a sense of “home” is always with me. No matter where my husband, daughter, and I are on earth—whether nestled by the sea or high in the mountains—we are always at home in nature.
Nature is central to my life, serving as the setting for some of my most profound personal breakthroughs. My husband and I dedicate our Wednesdays to what we call ‘Green Days’—a conscious decision to spend our time together on a date in nature.
I wasn’t aware how much influence culture had in my personal and professional life, until someone pointed out how diverse my friends and clients were.
My client roster looked like a map of the world. Dutch living in France, Indian living in Belgium, Canadian living in Spain, American living in Denmark, Cuban living in America, Emirati living in Hong Kong, French living in the UK, British living in Dubai, and more. I used to think this was common, but I’ve realized my natural gifts are unique.
I have a rare ability to connect deeply with anyone, no matter their background, and to gather people together to share a truly wonderful experience.
The Spiritual Field: The Vision in 2023
Strategy and execution matter, but through faith and a healthy environment, anything is possible.
The Value of Working Together
Mark Tucker, South Africa
(Retired) HR Consultant
It is a gift and it feels energizing!
“I had a lot of business aha’s, like playing the long game, simplification, and so many more. But the way you embodied your spirituality, your sensitivity and discernment, offered something much deeper.”
Alexandra Katz, Denmark
Intuitive Guide
The world SO needs more spaces like this.
“Thank you for all that you do, Trish! Grateful to have found you and to be in your orbit – learning from you and being in the presence of your beautiful, infectious positive energy.”
Laura Greiner, USA
Regenerative Living Coach
Progress, not perfection.
“Moving reciprocally forward with progress and not perfection is exciting evidence of the expanding transformational ripple effect of my journey with you, creating deeply fertile ground for developing my coaching business.”
Aprille Juanillo, Philippines
Global Governance & International Development Consultant
She leads with grace and intentionality.
“Trish’s approach to business building is both authentic and purposeful, encouraging open and candid communication. She leads with grace and intentionality, creating a space where you feel both inspired and grounded.”
Stijntje Hibender, Netherlands
Biotech & Healthtech Consultant
A space to completely be myself and speak my mind.
“Trish is a kind, energetic and knowledgeable person who is excellent in asking the right questions and letting yourself come to certain thoughts and conclusions. My freelance journey was accelerated through her program and it helped me learn how my body and mind work, realizing that I can conquer anything I set myself to, no matter how I feel in a certain situation.”
Compatibility Matters
Think we'd be a great match?
Great partnerships, like great friendships and marriages, start with compatibility.
Beyond the support I can provide or the growth we can achieve, what matters most is that our values align.
The first thing is that you feel at ease, supported, and understood in my company. Schedule a 30-minute compatibility call.
